Citroen South Africa has recently launched Freedrive, the latest in a flood of initiatives from the innovative French marque which are designed to enhance the ownership experience.
An optional extra, Freedrive enables to convert their service plan (standard on all models with the exception of the entry-level C1) to a full maintenance and warranty plan at point of sale.
An optional extra, Freedrive enables to convert their service plan (standard on all models with the exception of the entry-level C1) to a full maintenance and warranty plan at point of sale.
Now buyers of new Citroens can also upgrade their standard warranty to a five-year year/100 000km full manufacturer warranty leaving them with comprehensive cover which extends to everything on the car.
“There is still a mindset prevalent in the marketplace that Citroen is an expensive brand to own in the long term,” explains Citroen South Africa’s managing director Frederic Chapuis. “The truth is actually quite different. Parts surveys such as the Kinsey Report prove that our pricing has become highly competitive in the last year, while delivery times to dealership have been dramatically reduced too.”
The service plan conversion along with its extended warranty implication forms part of the new Citroen Commitments umbrella, a cluster of value-adding benefits designed to make owning a Citroen a highly pleasurable experience. It also includes a Mobility Plan, under which any customer with a service or maintenance plan will be offered a courtesy vehicle if the car can’t be repaired due to non-availability of parts.
“Freedrive is comprehensive and has no hidden clauses. As is customary, it excludes only tyres and lubricants between services,” says Chapuis, adding that anyone who has purchased a new Citroen in the last twelve months and not yet taken it for its first service, will qualify to purchase the Freedrive Contract retrospectively.
“These innovations go a long way to dispelling the notion that there’s a lot of uncertainty when it comes to owning a Citroen, but also add real value by pegging long-term costs,” he says.
“The new developments will put us on a path to achieve a target of 4 000 new vehicle sales this year – more or less double what we achieved in 2010. Being able to offer a range of light commercials soon will allow us to reach a far greater share of the total market and contribute to that success.”
STORY BY CITROEN
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