Production of the upcoming Range Rover Evoque has already started at Land Rover’s Halewood manufacturing plant in Liverpool, UK. Word from LR is that its executives, union representatives as well as employees, were just some of the attendees to the celebration ceremony. The car has apparently been pre-ordered 18 000 times globally. The Evoque will be at hand at the 2011 Johannesburg International Motor Show in October.
“The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had – and it fits in perfectly,” said Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer. “The teams that have designed engineered and built the new Evoque, working together with our research and supplier partners, can be immensely proud of their achievement.”
The launch of the Range Rover Evoque is just one of 40 new product actions that Jaguar Land Rover will carry out in the next five years in the most ambitious market offensive in the history of its two brands. This product creation programme is supported by annual investment of £1.5 billion (R16 billion) in developing new models, engines, technologies and vehicle lines.
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