The car was launched keeping in mind the younger generation. The car was cheap and fast. It had the body of a midsized Tempest coupled with a 6.3 litre V8 engine. The car was very popular after it was launched and this for sure took the marketing team by surprise and they in 1969 launched another version which had an engine of 6.5 capable of producing a power of 366 bhp.The 1969 model did not have the vent windows, had a slight grille and taillight revision, moved the ignition key from the dashboard to the steering column (which locked the steering wheel when the key was removed, a Federal requirement installed one year ahead of schedule), and the gauge faces changed from steel blue to black. In addition, the rear quarter-panel mounted side marker lamps changed from a red lens shaped like the Pontiac "V" crest to one shaped like the broad GTO badge. Front outboard headrests were made standard equipment on all GTOs built after January 1, 1969.
The previous economy engine and standard 350 hp 400 CID V8 remained, while the 360 hp (270 kW) 400HO was upgraded to the Ram Air III, rated at 366 hp (273 kW) at 5,100 rpm. The top option was the 370 hp (280 kW) Ram Air IV, which featured special header-like high-flow exhaust manifolds, high-flow cylinder heads, a specific high-rise aluminum intake manifold, larger Rochester QuadraJet four-barrel carburetor, high-lift/long-duration camshaft, plus various internal components capable of withstanding higher engine speeds and power output. Unlike the big-block Chevy and Hemi motors, the Ram Air IV utilized hydraulic lifters.By this time, the gross power ratings of both Ram Air engines were highly suspect, bearing less relationship to developed power and more to an internal GM policy limiting all cars except the Corvette to no more than one advertised horsepower per 10 lb (4.5 kg) of curb weight. The higher-revving Ram Air IV's advertised power peak was actually listed at 5,000 rpm—100 rpm lower than the less-powerful Ram Air III.
The Ram Air V was introduced in 1969. It was a special 400 block with newly designed high compression tunnel port heads and a special high rise intake manifold. A prototype GTO so equipped could go 0-60 mph in 5.2 seconds, and the quarter-mile time was 11.5 seconds at 123 mph (198 km/h). Ram Air Vs were not installed in GTOs at the factory; it was available only as an "over-the-counter" product, and most went to Pontiac racers of the time.
The most significant event of 1969 for the GTO was the launch of a new model called 'The Judge'. The Judge name came from a comedy routine, "Here Come de Judge", used repeatedly on the Rowan & Martin's Laugh-In TV show. The Judge routine, made popular by legendary showman Sammy Davis, Jr. was borrowed from the act of long-time Burlesque entertainer Dewey "Pigmeat" Markham. Advertisements used slogans like "All rise for The Judge" and "The Judge can be bought." As originally conceived, the Judge was to be a low-cost GTO, stripped of some gimmicks to make it competitive with the Plymouth Road Runner. During its development, however, it was decided to make it the ultimate in street performance and image. The resulting package ended up being US$332[2] more expensive than a standard GTO, and included the Ram Air III engine, Rally II wheels without trim rings, Hurst shifter (with a unique T-shaped handle), wider tires, various decals, and a rear spoiler. Pontiac claimed that the spoiler had some functional effect at higher speeds, producing a small but measurable down force, but it was of little value at legal speeds except for style. The Judge was initially offered only in "Carousel Red," but late in the model year a variety of other colors became available.
The GTO was surpassed in sales both by the Chevrolet Chevelle SS396 and the Plymouth Road Runner, but 72,287 were sold during the 1969 model year, with 6,833 of them being The Judge. The rarest GTO was the Ram Air IV Judge convertible - only five were built. The year one catalog dictates that only 4 Ram Air IV convertible Judges were built.
[edit] 1970
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